Privacy Policy
Last updated: 11 June 2026
MettleMorph Ltd. ("MettleMorph", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and share personal data when you visit https://www.mettlemorph.co.uk/, contact us, or otherwise interact with our website.
This policy has been drafted in line with standard UK website privacy notice practice and is intended to support transparency under the UK GDPR and the Data Protection Act 2018.
1. Who we are
MettleMorph Ltd. is the controller of the personal data covered by this Privacy Policy.
If you have any questions about this Privacy Policy or about how we handle personal data, you can contact us at info@mettlemorph.co.uk.
2. Personal data we collect
We may collect personal data that you choose to provide to us directly.
This may include:
First name and last name.
Email address.
Age.
We may also collect limited technical and usage information automatically when you use our website, such as your IP address, browser type, device information, pages viewed, and general website interaction data, particularly where cookies or analytics technologies are in use.
We do not knowingly collect personal data from children under the age of 13.
3. How we collect personal data
We may collect personal data when you:
complete a form on our website;
email us or otherwise contact us;
sign up to receive updates from us;
interact with our website where cookies or similar technologies are active.
4. How we use personal data
We may use personal data to:
respond to enquiries and messages;
provide information you request from us;
operate, maintain and improve our website;
understand website traffic and usage patterns;
send service-related or other relevant communications;
send marketing or update emails where permitted by law;
protect the security and integrity of our website;
comply with legal and regulatory obligations.
We do not currently display third-party advertising on our website.
We do not currently use remarketing or behavioural advertising services on our website.
5. Lawful bases for processing
Where UK data protection law applies, we process personal data on one or more of the following lawful bases:
Consent, for example where you choose to receive optional marketing communications or where consent is required for non-essential cookies.
Legitimate interests, for example to run, protect and improve our website and communications, provided those interests are not overridden by your rights and interests.
Contract, where processing is necessary to take steps at your request or to provide products or services to you.
Legal obligation, where processing is necessary for compliance with applicable law or regulation.
Where we rely on consent, you can withdraw it at any time. This will not affect the lawfulness of any processing carried out before consent was withdrawn.
6. Cookies and analytics
Our website may use cookies and similar technologies.
The ICO states that website visitors must be told that cookies are used and what they do, and that if cookies are not strictly necessary to the running of the website, the user's agreement is also required.
If we use Google Analytics or any similar analytics service, this may involve the collection of information about how visitors use the website, such as pages visited, approximate location, device information, and how users arrived at the site.
Where non-essential cookies or analytics technologies are used, they should only be activated after valid consent has been obtained through an appropriate cookie notice or consent banner.
7. Email communications
If you provide us with your email address, we may use it to respond to your enquiry or to send you updates or other communications related to MettleMorph.
If we send marketing emails, we will do so in accordance with applicable law and, where required, on the basis of your consent or another lawful basis that applies.
You can ask us to stop sending marketing communications at any time by contacting us at info@mettlemorph.co.uk.
8. Payments and third-party platforms
We do not currently state that we process payments directly through this website.
If, in future, products or services are offered through app stores, payment processors or other third-party services, those providers may process personal data under their own privacy policies and terms. We would update this Privacy Policy if our live arrangements change.
9. Sharing personal data
We may share personal data where reasonably necessary with service providers, professional advisers, hosting providers, analytics providers, email service providers, regulators, law enforcement bodies, or other third parties where required for website operation, communications, legal compliance, or protection of rights.
We do not currently state that we sell personal data.
10. International transfers
Some of our service providers may process personal data outside the United Kingdom.
Where that happens, we will take appropriate steps to ensure personal data is protected in accordance with applicable data protection law, for example by relying on adequacy decisions or approved contractual safeguards where required.
11. Data retention
We will keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, or as long as required by law, regulation, tax, accounting, or reporting obligations.
For example, contact and enquiry information may be retained for as long as needed to respond and keep appropriate records, and analytics information may be retained in line with the settings used by the relevant analytics provider.
12. Data security
We use reasonable technical and organisational measures to help protect personal data against unauthorised access, misuse, loss, alteration, or disclosure.
However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure.
13. Children
Our website is not intended for children under the age of 13, and we do not knowingly collect personal data from children under 13.
If you believe that a child under 13 has provided personal data to us, please contact us at info@mettlemorph.co.uk so that we can investigate and, where appropriate, delete that information.
14. Your rights
Under UK data protection law, you may have the right to:
request access to your personal data;
request correction of inaccurate or incomplete personal data;
request erasure of your personal data in certain circumstances;
request restriction of processing in certain circumstances;
object to processing in certain circumstances;
request transfer of your personal data in certain circumstances;
withdraw consent where processing is based on consent.
You may also have the right to complain to the Information Commissioner's Office if you believe your personal data has been handled unlawfully.
15. Third-party links
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices of those third parties. You should read their privacy policies before providing them with personal data.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, our practices, or legal requirements.
The most current version will always be posted on this page with the updated date shown at the top.
17. Contact us
If you have any questions, requests, or concerns about this Privacy Policy or about how we handle personal data, please contact us at info@mettlemorph.co.uk.